Thread&Tactics

Thread&Tactics

Thread&Tactics

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"I care about how things get done."

"I care about how things get done."

(sometimes…too much)



I’ve always been more interested in the mechanics of marketing.
Not just what works, but why it works, and how it repeats.


Campaigns. Content. Strategy.
Once you look long enough, it all starts to rhyme.

Everything is a pattern, including the way we think.


AI. Spreadsheets (yes, I know). Writing ideas down once, in the right place.
Tagging. Categorizing. Building systems that remember so you don’t have to.

That's the game.
And eventually, how you buy back time.



I’ve always been more interested in the mechanics of marketing.
Not just what works, but why it works, and how it repeats.


Campaigns. Content. Strategy.
Once you look long enough, it all starts to rhyme.

Everything is a pattern, including the way we think.


AI. Spreadsheets (yes, I know). Writing ideas down once, in the right place.
Tagging. Categorizing. Building systems that remember so you don’t have to.

That's the game.
And eventually, how you buy back time.

I’ve always been more interested in the mechanics of marketing. Not just what works, but why it works, and how it repeats.


Campaigns. Content. Strategy.
Once you look long enough, it all starts to rhyme. Everything is a pattern, including the way we think.


AI. Spreadsheets (yes, I know). Writing ideas down once, in the right place. Tagging. Categorizing. Building systems that remember so you don’t have to.


That's the game.
And eventually, how you buy back time.

"I care about how things get done."

(sometimes…too much)