Taste is the thread. Systems are the tactics.
"I care about how things get done."
Brand is what happens when you pull them together.
Notes on marketing, content, & the mechanics underneath.
By Carolyn King.
I’ve always been more interested in the mechanics of marketing.
Not just what works, but why it works, and how it repeats.
Campaigns. Content. Strategy.
Once you look long enough, it all starts to rhyme.
Everything is a pattern, including the way we think.
AI. Spreadsheets. Writing ideas down once, in the right place.
Tagging. Categorizing. Building systems that remember so you don’t have to.
That's the game.
And eventually, how you buy back time.
I’ve always been more interested in the mechanics of marketing.
Not just what works, but why it works, and how it repeats.
Campaigns. Content. Strategy.
Once you look long enough, it all starts to rhyme.
Everything is a pattern, including the way we think.
AI. Spreadsheets. Writing ideas down once, in the right place.
Tagging. Categorizing. Building systems that remember so you don’t have to.
That's the game.
And eventually, how you buy back time.
I’ve always been more interested in the mechanics of marketing. Not just what works, but why it works, and how it repeats.
Campaigns. Content. Strategy.
Once you look long enough, it all starts to rhyme. Everything is a pattern, including the way we think.
AI. Spreadsheets. Writing ideas down once, in the right place. Tagging. Categorizing. Building systems that remember so you don’t have to.
That's the game.
And eventually, how you buy back time.
"I care about how things get done."
(sometimes…too much)
Thread&Tactics
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Thread&Tactics
Connect on social.
